How many people own cryptocurrency in Australia?
According to our 2025 Independent Reserve Cryptocurrency Index (“IRCI”) report, 31% of Australian adults owned crypto (up from 28% last year). This suggests approximately 6.2 million Australian adults own or have owned crypto, based on Australian census data.
How many people own Bitcoin?
Among crypto investors, Bitcoin continues to be the primary asset held at 70%, or approximately 4.34 million Australian adults. Ethereum was also a major asset, held by 29.8% of crypto investors.
Other cryptocurrencies held included Dogecoin (17%), XRP (15%), Solana (13%), and Cardano (10%).
Who owns Bitcoin and crypto?
Crypto ownership by age
Over 50% of young Australians (aged 25–34) own crypto (53%), making them the largest demographic. Baby Boomers are also increasingly joining the crypto community, with ownership shooting up from 5.77% to 8.2%.
Among Australians aged 65 and older, adoption has grown fourfold since 2019, but from a low base of 2%.
Gender differences in crypto ownership
43.2% of men report owning crypto in 2025, up significantly from 37.5%. Adoption by females remains comparatively low, with only 21.9% of women owning crypto in 2025 (a slight rise from last year).
Why do people own crypto?
Australians invest in Bitcoin and crypto for a number of reasons, including:
- Over half (52%) of respondents cited encouragement from family and friends (up from 49%)
- Curiosity after seeing cryptocurrency in the media was also a leading motivator at 46% (up from 43%)
- A quarter (25%) said they decided to invest in crypto “to get rich”, and
- The number of Aussies investing in crypto to buy goods and services rose slightly to 6.2% (from 5% last year)..
SMSF adoption in crypto grows
Self-Managed Superannuation Funds (SMSFs) also play a role in crypto investments. Among SMSF investors, 36.4% are likely to invest in Bitcoin. In 2019, only 13.6% of SMSFs said they were likely to invest in cryptocurrency through their SMSF.
22.2% of SMSFs said they would prefer to use crypto exchanges — a notable rise from 16.7% — and 14.2% said they would opt for ETFs, slightly down from 16.7%. These shifts reflect a dynamic and evolving investment landscape as Australians explore various channels to engage with cryptocurrency.
Superannuation fund trends
Superannuation funds continue to gain traction as an avenue for crypto exposure. 18% of Australians would like their superannuation funds to include Bitcoin, up 5% from previous years.
- Interest is particularly high among younger demographics, with 25 to 34 year olds leading the charge at 32.3%.
- Among Australians who already invest in crypto, this figure jumps to 33.8%, highlighting a desire for long-term integration of Bitcoin into retirement portfolios.
While crypto adoption in superannuation funds is still in its infancy, there are signs of progress. AMP became the first Australian superannuation fund to include Bitcoin in its portfolio, albeit with a modest 0.05% exposure announced in late 2024.
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